Users who receive a webvideo are only interested in one thing: What is the use of it to me?
And this question will be answered in only a few seconds. This much time we need to convince
the receiver of your message.
A webspace won’t be fixed by a geographic border but by common interest in one subject.
The development of webvideos for sites and virtual communities is a style-exercise.
It asks a lot of involvement, care and flexibility.